We at K2 Website Design (http://www.k2websitedesign.com/) are constantly reading different blogs to stay updated on everything from news to fishing to web development. Blogs are useful not only because they provide information to readers, they are also an essential tool for SEO and online marketing that can lend credibility to your brand and increase visits to your website.
Search Engine Optimization, SEO, refers to the techniques used to make sure a website has a high ranking with search engines so that it is easy to find when people search for related keywords. Blogging is probably the best technique at a business owner’s disposal for SEO. HubSpot says that “75% of users never scroll past the first page of search results” which helps to explain why people are concerned about this (http://www.hubspot.com/marketing-statistics-1).
Mod Girl Marketing CEO (http://www.modgirlmarketing.com/) Mandy McEwan points out on her website that billions of people use search engines and social media every day and “if your business cannot easily be found on these websites you are missing out on a huge opporunity for increased success online.” But blogging is much more than SEO, according to an interview McEwan did with HuffPost (http://www.huffingtonpost.com/loolwa-khazzoom/get-your-blog-on-the-impo_b_4499380.html) a well-placed blog post that provides information people want or find useful can make its way across social media quickly, leading some that see it back to your website and generally increasing the perception of your brand as an authority on the subject.
Studies have suggested that blogging pays off for businesses. “92% of companies who blogged multiple times a day acquired a customer through their blog” and “81% of marketers rated their blog as useful or better” according to HubSpot (http://www.hubspot.com/marketing-statistics-1). Not only that but your posts will continue to work for you well after you have stopped working on them, Corey Eridon of Hubspot says ( “About 70% of our traffic each month comes from posts that weren't published that month. Whoa.” Any business, especially those with online stores (http://www.k2websitedesign.com/about-k2/blog/e-commerce-webstore) knows the importance of getting potential customers to their website.
A blog post is better than a social media post because it can be shared on any social media network and can be found using search engines. You can and should post link to your blog posts on your social media accounts. Your posts can include videos and should always include at least one picture. They do not need to be advertisements for your business, rather they should contain interesting or useful information about topics related to your business. They can be any length you want them to be but according to HubSpot (http://www.hubspot.com/marketing-statistics) if a post is “greater than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes than a post that is under 1,500 words.” McEwan said that it is important to link to other related blog posts on your website and also suggested something called cross-blogging. This is when two blogs on related subjects write guest-posts for each other thereby lending credibility and sharing their pools of readers.
So make sure your website has a blog (http://www.k2websitedesign.com/services/website-pricing) and start blogging today!
Search Engine Optimization, SEO, refers to the techniques used to make sure a website has a high ranking with search engines so that it is easy to find when people search for related keywords. Blogging is probably the best technique at a business owner’s disposal for SEO. HubSpot says that “75% of users never scroll past the first page of search results” which helps to explain why people are concerned about this (http://www.hubspot.com/marketing-statistics-1).
Mod Girl Marketing CEO (http://www.modgirlmarketing.com/) Mandy McEwan points out on her website that billions of people use search engines and social media every day and “if your business cannot easily be found on these websites you are missing out on a huge opporunity for increased success online.” But blogging is much more than SEO, according to an interview McEwan did with HuffPost (http://www.huffingtonpost.com/loolwa-khazzoom/get-your-blog-on-the-impo_b_4499380.html) a well-placed blog post that provides information people want or find useful can make its way across social media quickly, leading some that see it back to your website and generally increasing the perception of your brand as an authority on the subject.
Studies have suggested that blogging pays off for businesses. “92% of companies who blogged multiple times a day acquired a customer through their blog” and “81% of marketers rated their blog as useful or better” according to HubSpot (http://www.hubspot.com/marketing-statistics-1). Not only that but your posts will continue to work for you well after you have stopped working on them, Corey Eridon of Hubspot says ( “About 70% of our traffic each month comes from posts that weren't published that month. Whoa.” Any business, especially those with online stores (http://www.k2websitedesign.com/about-k2/blog/e-commerce-webstore) knows the importance of getting potential customers to their website.
A blog post is better than a social media post because it can be shared on any social media network and can be found using search engines. You can and should post link to your blog posts on your social media accounts. Your posts can include videos and should always include at least one picture. They do not need to be advertisements for your business, rather they should contain interesting or useful information about topics related to your business. They can be any length you want them to be but according to HubSpot (http://www.hubspot.com/marketing-statistics) if a post is “greater than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes than a post that is under 1,500 words.” McEwan said that it is important to link to other related blog posts on your website and also suggested something called cross-blogging. This is when two blogs on related subjects write guest-posts for each other thereby lending credibility and sharing their pools of readers.
So make sure your website has a blog (http://www.k2websitedesign.com/services/website-pricing) and start blogging today!
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